Using window.i connect you can promote local campaigns and events directly to where they have the most impact, saving on costly publicity materials and other resources. This can be done instantly giving your campaign the flexibility that a traditional one just doesn’t have i.e. changes can be made quickly and easily from any internet connected computer anywhere in the world without having to worry about extra printing costs, wasting materials or time constraints. This means the latest updates on your campaign or event will be available to local people at the touch of a button .
Another unique benefit is the ability to measure interest in the campaigns or events and even seek opinions on how well they were received.
saving on costly publicity materials and other resources
One of the main reasons for promoting digital campaigns is that it is much cheaper than using traditional media. Huge sums are spent on display advertising, promotional materials and marketing activity, to promote services and events, to advise and guide the public, and manage reputation.
An example of the savings that can be made is in the printing of advertisements (posters, leaflets etc). For a traditional campaign, glossy designed materials can be quite expensive (eg 3,000 copies of a single printed sheet costs up to £2500 and that doesn’t include costs for distribution - which can amount to hundreds more pounds).
Also providing information online, rather than by phone or face-to-face visit saves a local authority money (27p on average, compared with phone transactions of £3.22, and face-to-face transactions of £6.56 Society of Information Technology Management – SOCITM)
All you need to do using window.i connect is send a digital image file of the promotional material or information you want to deliver via the content management system. And that’s it! It’s simple, instant and virtually cost-free.
Once the image is published, all the screens on your network will display the information 24 hours a day locally, where it is providing the most benefit to the local community and to you.
Want to know more?
Contact us for an informal chat.